Growing the Brand's Original Intentions from an "Imperfect" Life
In the Fireworks of England, We Weave Warmth into Everyday Life
In the late autumn of 2018, I wandered through the streets of Notting Hill in London, wrapped in a heavy coat. Having just moved into a new apartment, I was troubled by the emptiness of my living space—home decor items in the shop windows were either too exquisite to touch or too coarse to have a sense of life. It wasn't until I stepped into an old textile shop tucked away at a street corner, and Mrs. Higgins, the shop owner, handed me a wool blanket, that I suddenly understood: good home furnis
In the Fireworks of England, We Weave Warmth into Everyday Life
In the late autumn of 2018, I wandered through the streets of Notting Hill in London, wrapped in a heavy coat. Having just moved into a new apartment, I was troubled by the emptiness of my living space—home decor items in the shop windows were either too exquisite to touch or too coarse to have a sense of life. It wasn't until I stepped into an old textile shop tucked away at a street corner, and Mrs. Higgins, the shop owner, handed me a wool blanket, that I suddenly understood: good home furnis
When I first arrived in the UK, I thought that an ideal home was the kind of pristine elegance depicted in magazines. But the reality was different: after working late into the night, I wanted a warm light to illuminate the entryway; on weekends, a soft enough blanket to wrap around my tired self while watching movies on the sofa; when friends visited, a dining table that could hold coffee cups and laughter was more important than expensive decorative art. These little needs hidden in daily life gradually pieced together our initial concept.
I remember traveling to Yorkshire once and staying in a country B&B. Awakened by the morning sun, I noticed that the linen pillowcase had a faint lavender scent, daisies freshly picked adorned the ceramic vase by the window, and even the stitches on the tablecloth exuded the warmth of handmade craftsmanship. The B&B owner said, “The warmth of a home is hidden in every detail where you’re willing to slow down.” This sentence planted a seed in my heart, slowly taking root. I began visiting artisans across the UK, from wool mills in Edinburgh to ceramic workshops in Staffordshire, all in search of materials and crafts that convey a sense of life.
Combating the Coldness of the Fast-Fashion Era with the Warmth of Handcrafting
In a market flooded with fast-fashion products, we insist on "slowing down and being more attentive." Our first wool blanket took three months just to adjust the thickness and density of the yarn—to ensure warmth in the cold winter while making the texture as light as a cloud. The veteran craftsman in charge of weaving always said, "Good wool breathes; you need to understand its language." Every time I watched the yarn slowly transform into a blanket on the loom, it felt like weaving segments of warm time.
The birth of our ceramic series was the result of a chance encounter. In a pottery studio in Oxfordshire, I watched a potter knead clay with his hands, each bowl and plate bearing unique textures. "Things made by machines are very regular, but they lack human warmth," the potter’s words convinced me that our ceramic products must be handmade. Now, every ceramic bowl we produce bears the fingerprint of the potter, and every glaze color is the result of repeated adjustments—because we believe these imperfect details are the most authentic representation of home.
Let Us Be the Bridge Between You and Life
Someone once asked me, what is our core value? I think it is "companionship." We hope every product can become a part of your daily life: in the morning, brew a cup of hot tea in a ceramic mug with sunlit patterns; in the evening, wrap yourself in a soft wool blanket while reading a favorite book; on weekends, lay out homemade food on a printed tablecloth... These seemingly ordinary moments are the most precious forms of life.
Today, our products have found their way into thousands of homes across the UK. From small apartments in Notting Hill to country villas in Edinburgh, from single apartments in London to family homes in Manchester, we always remember our original intention: to use products with warmth to guard the everyday life of every family. In the future, we will continue to visit more artisans, seeking materials and designs that convey warmth, because we believe that the warmth of home is always worth cherishing.